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| Source: Marvgenix |
Search Engine Optimization (SEO) is a marketing strategy that requires time and patience. You can’t expect your site to rank on top of Google and drive lots of organic traffic within days or even weeks. Most of the time, it could take years before you can see the results of your SEO strategy, which could be frustrating for some.
However, it is possible to speed up the process and get your website to rank for your target keywords sooner than later.
Here are some tactics you can implement in your SEO campaign to help you generate SEO results faster than expected. We’ll also look into real-life examples of websites that performed these methods and saw quick SEO results.
Increase Publishing Velocity
Your website’s goal is to provide value to users and search engines. People want to find the information they’re looking for about a topic on your site. And search engines will return pages on search results that contain this valuable information we speak of.
To do this, you need to keep creating high-quality content on your website faster.
We’re not talking about spacing your content out in chunks of time. What you want is to publish as much useful content as possible in the shortest amount of time.
For instance, it’s better, in this case, to publish 100 articles within three months than publish the same number of articles in four months. If you can publish more posts, that’s even better!
But for publishing velocity to truly work, the content you’ll create must be relevant to your niche or industry. Having articles talking about the same topic also increases your topical relevance for that subject in the eyes of Google. This way, you can rank your pages faster and increase organic traffic sooner than later.
Create an Internal Linking Strategy
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| Source: Backlinko |
To help you make sense of the content you published on your site, you need to interlink your content. In particular, you need to build links by creating content silos of your website. These silos deal with the different subtopics about your niche and help build your site’s topic relevance.
Here’s a visual example of a content silo in action:
The silo’s supporting pages (Roger Federer, etc.) link to each other and back to the target page (tennis champions, etc.). From here, you can expand your silo to include more supporting pages. Or you can create a silo within a silo by creating supporting pages to a blog post if necessary.
The key to effective internal linking for your silos is to strategize which silos all your content will go to—assigning a silo for each content piece before writing gives you purpose to plan all the pieces you’ll publish.
If you didn’t plan out an internal linking campaign for your previous posts, you can still do it now and help pass authority to your other pages. This is especially important for your orphaned pages or pages that none of the other pages on your site link to.
Speed Up Crawling and Indexing
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| Source: ECREATIVE |
Search spiders are smart enough to crawl and index pages on your site. They will refer to your sitemap and the internal links you’ve built to check which pages to scan.
However, for new pages, you have to request them to crawl and index them manually. Use the URL Inspection feature on Google Search Console to know if the page has been indexed on not. If not, you can request its search spiders to index it.
Promote Your Content on Social Media
While sharing content on social media platforms is an excellent content marketing method, you have to be assertive.
Participate in discussions with relevant hashtags on Twitter. To engage with visitors, answer questions on your Facebook page and respond to comments.
You can also post your content on relevant, high-traffic communities, including *Reddit, Slack, LinkedIn, Quora, and Facebook groups. Build trust and cultivate a relationship with the community before you promote your content (and make sure the group allows it). Anything other than that could look spammy.
Ensure you interact with your followers on various social networks so you can build a rapport with them and establish long-term trust. That way, they’re more likely to share your content with their contacts, promoting traffic and brand awareness.
